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On this page

  1. Who is responsible for the information
  2. What we collect
  3. How the information is used
  4. Do you have to provide it?
  5. Who receives the information
  6. Security
  7. How long information is kept
  8. Your rights
  9. Cookies
  10. Minors
  11. Changes to this policy
  12. Contact

Privacy Policy

Last updated: September 26, 2026

This policy explains what information the RunWay service and website collect, why, who sees it and what your rights are. It follows Israel’s Protection of Privacy Law, 5741-1981, as amended (including Amendment 13), and its data security regulations.

1. Who is responsible for the information

The Service is operated by RunWayTech. There are two kinds of information, each with a different party responsible for it:

  • Information about the businesses’ own clients (for example, the clients of a hair salon that uses RunWay): the business is the controller and decides what is collected and why. We hold and process it on the business’s behalf only. Requests about this information should go to the business first.
  • Information about subscribing businesses and website visitors: for this information, we are the controller.

2. What we collect

Inside the system, entered by the business: clients’ names, phone numbers, email addresses and dates of birth; appointments, treatments and payments; WhatsApp messages sent and received; and, for businesses that choose to use them, signed declarations (such as a health declaration).

About the business and its team: names, contact details, usernames, passwords (stored only as an encrypted hash) and a sign-in log with IP address and browser type, for security.

On the marketing website: the details you leave in the contact form (name, phone, email, business name). The website does not currently use analytics or advertising tools.

3. How the information is used

  • To provide the Service to the business: appointments, client files, reminders and messages.
  • To secure the Service and prevent misuse.
  • For billing, support and contacting the business.
  • To get back to people who left their details on the website.

4. Do you have to provide it?

There is no legal obligation to provide this information. Without basic details (such as a name and phone number), a business cannot book an appointment or send a reminder, and without contact details we cannot reply to an enquiry from the website. Agreeing to receive WhatsApp messages is optional and can be withdrawn at any time by replying “STOP”.

5. Who receives the information

We do not sell information or use it for advertising. It is shared only with:

  • the hosting provider where our servers run (Oracle Cloud, Jerusalem region (Israel));
  • Meta (WhatsApp Business Platform), when a business sends WhatsApp messages: the phone number and the message content only;
  • authorities, where the law requires it.

Our service providers are contractually bound to protect the information. WhatsApp messages may pass through Meta’s servers outside Israel, under Meta’s terms.

6. Security

  • All communication is encrypted (HTTPS).
  • Signed declarations, two-step verification secrets and access keys are stored encrypted (AES-256), as are backups that leave the server.
  • Each business’s data is separated, and safeguards in the code and the database prevent access from another business.
  • Two-step verification, lock-out after failed attempts, and a sign-in log.
  • Daily backups, and notification of the relevant parties after a serious security incident, as the law requires.

7. How long information is kept

Information inside the system is kept for as long as the business uses the Service. After the Service ends, the business can download its data for 30 days, after which it is deleted (backups are deleted in the normal cycle). Website enquiries are kept for up to two years, or deleted sooner at your request. Security logs are kept for up to one year.

8. Your rights

By law, you may see the information held about you and ask for anything inaccurate, incomplete, unclear or out of date to be corrected or deleted. You may also ask us not to use your information for marketing.

If you gave your information to a business that uses RunWay, please contact that business first. For any other request, or if the business does not reply, contact us at support@run-way.online. We will reply within 30 days. You may also complain to Israel’s Privacy Protection Authority or to the data protection authority where you live.

9. Cookies

On the marketing website: no analytics or advertising tools are used. When you choose a language, one small cookie (rw_lang) remembers your choice for up to a year and is used for nothing else. If analytics or advertising tools are ever added, they will only run after you allow them, and you can always change your choice from the “Cookie settings” link at the bottom of the page.

Inside the system: one essential cookie, created only after you sign in, identifies and secures your session. It cannot be read by scripts, is only sent over an encrypted connection, and is deleted when you sign out or the session expires. It is essential for the system to work, so it does not require consent.

10. Minors

The Service is intended for businesses. A business that keeps information about minors in the system (for example, students or young trainees) is responsible for obtaining parental consent where required.

11. Changes to this policy

We will update this policy when something changes and will notify businesses in advance of any material change. The date of the last update appears at the top of the page. This policy is published in Hebrew, English and French; if the versions differ, the Hebrew version prevails.

12. Contact

For any privacy question: support@run-way.online, or by post: RunWayTech.

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